Who we are
Started by Wieden + Kennedy in 2009, PIE is both a tech startup accelerator and an ongoing experiment in the collision of culture, commerce, and innovation. A leader in advertising for over 30 years, W+K has created iconic advertisements for Nike, Coca-Cola, ESPN, and others.
We were selected from over 275 applicants to be one of nine companies in PIE's 2011 class, sponsored by Google, Coca-Cola, and Target. In addition to a monetary investment and free office space in downtown Portland, PIE gives us direct access to W+K's in-house experts in brand communications, mentors from our sponsors, and a vast network of advisors from the tech community.
We've assembled a nimble team whose passion for sport is only exceeded by our passion for solving problems with technology.
David Embree Runner, Triathlete, Cyclist, CEO
Frustrated with tracking his results and finding new races, David founded Athletepath with a simple mission: To make an online home for athletes. Formerly of both Nike and Adidas, his knowledge of the industry and passion for sport make him a uniquely equipped leader for the project.
Christian Reed Cyclist, Runner, Lead front-end developer
With a background in user-centric product development and responsive web design, Christian brings structure to our design process along with a passion for making data clear and relevant.
Junichi Furukawa Soccer player, Skier, Lead technical developer
Formerly of IBM Research, Junichi is skilled both in simplifying complex technical problems and constructing rock-solid technical infrastructure.
Leaders in their respective fields, our advisory team brings additional strength to all facets of the project.
Lauren Anderson Lacrosse coach, Snowboarder, Cyclist, chapter board member and national committee member of US Lax, Sports Marketing & Partnership Executive
In addition to leadership roles in US Lacrosse, Lauren brings both a sports industry and Fortune 500 perspective, having managed partnership arrangements with the Boston Marathon, FIFA World Cup, Xbox, EA Sports, and Pepsi.
Brent Newton Runner, Cyclist, VP of Software Engineering at Shopigniter
Brent brings real-world insight into the day-to-day processes necessary to develop and manage a full-scale web service.
David Nelsen Ironman, CEO of Giftango
David's information systems expertise makes him an ideal advisor for a massive database project.
Eric Doebele Mountain Biker, XC Runner, Principal at Thursday Market
Eric believes in connecting people to their ideal products & services. As founder of ReliableRemodeler.com he took the company to 187th in the Inc. 500 list of fastest growing companies.
Put the athlete first, listen to feedback, and make the best race results the world has ever seen.