About Athletepath

Who we are

Athletepath is a startup located in Portland Oregon working to improve how athletes interact with race results. We're based out of Wieden + Kennedy's Portland Incubator Experiment (PIE).

Our home


Started by Wieden + Kennedy in 2009, PIE is both a tech startup accelerator and an ongoing experiment in the collision of culture, commerce, and innovation. A leader in advertising for over 30 years, W+K has created iconic advertisements for Nike, Coca-Cola, ESPN, and others.

We were selected from over 275 applicants to be one of nine companies in PIE's 2011 class, sponsored by Google, Coca-Cola, and Target. In addition to a monetary investment and free office space in downtown Portland, PIE gives us direct access to W+K's in-house experts in brand communications, mentors from our sponsors, and a vast network of advisors from the tech community.

Our team

We've assembled a nimble team whose passion for sport is only exceeded by our passion for solving problems with technology.

  • David Embree

    David Embree Runner, Triathlete, Cyclist, CEO

    Frustrated with tracking his results and finding new races, David founded Athletepath with a simple mission: To make an online home for athletes. Formerly of both Nike and Adidas, his knowledge of the industry and passion for sport make him a uniquely equipped leader for the project.

  • Christian Reed

    Christian Reed Cyclist, Runner, Lead front-end developer

    With a background in user-centric product development and responsive web design, Christian brings structure to our design process along with a passion for making data clear and relevant.

  • Christian Reed

    Junichi Furukawa Soccer player, Skier, Lead technical developer

    Formerly of IBM Research, Junichi is skilled both in simplifying complex technical problems and constructing rock-solid technical infrastructure.

Our advisors

Leaders in their respective fields, our advisory team brings additional strength to all facets of the project.

  • Lauren Anderson

    Lauren Anderson Lacrosse coach, Snowboarder, Cyclist, chapter board member and national committee member of US Lax, Sports Marketing & Partnership Executive

    In addition to leadership roles in US Lacrosse, Lauren brings both a sports industry and Fortune 500 perspective, having managed partnership arrangements with the Boston Marathon, FIFA World Cup, Xbox, EA Sports, and Pepsi.

  • Brent Newton

    Brent Newton Runner, Cyclist, VP of Software Engineering at Shopigniter

    Brent brings real-world insight into the day-to-day processes necessary to develop and manage a full-scale web service.

  • David Nelsen

    David Nelsen Ironman, CEO of Giftango

    David's information systems expertise makes him an ideal advisor for a massive database project.

  • Eric Doebele

    Eric Doebele Mountain Biker, XC Runner, Principal at Thursday Market

    Eric believes in connecting people to their ideal products & services. As founder of ReliableRemodeler.com he took the company to 187th in the Inc. 500 list of fastest growing companies.

Our promise

Put the athlete first, listen to feedback, and make the best race results the world has ever seen.